Hot 100 Singles Chart Peak: 1
Weeks On Chart: 16
RIAA Cert.: PLATINUM
The first single and title track from Madonna's fourth studio album was ushered in with a positively scandalous music video. Mary Lambert directed the clip, which blended religious imagery with a mistaken identity crime story. It was laced with enough controversial details to keep theorists guessing as to what the exact meaning of the video was. What about the burning crosses? The stigmata? The embrace with a Saint? Everyone got so riled up over the video, even Pepsi dropped Madonna as its spokesperson, removed her soda commercial from the airwaves and declined to back her "Blond Ambition" tour. However, the single spent three weeks at No. 1 in the U.S. and was a universal smash: it reached No. 1 in the U.K., Canada, Germany, Japan and Australia. The video won the 1989 MTV Video Music Award for viewers choice - ironic, considering the award was sponsored by Pepsi.
Produced by Madonna & Patrick Leonard.
* Additional Production & Remix by Shep Pettibone. Remix Engineer: Michael Hutchinson. Assistant Engineer: Dave Way. Programming by Fred McFarlane. Edited by Shep Pettibone & Junior Vasquez.
** Additional Production & Remix by Bill Bottrell. Additional Engineering: Robert Salcedo.
Billboard chart positions used with permission from Billboard magazine. Billboard material used is copyrighted and trademarked by VNU Business Media, Inc. and is used with permission. None of this material can be reused without written prior consent of the owner.
Summaries written by Keith Caulfield