Madonna To Open "Hard Candy" Fitness Centers Around The World

October 25, 2010

MADONNA TO OPEN HARD CANDY FITNESS CENTERS AROUND THE WORLD - First To Open in Mexico City - Madonna To Attend Opening on November 29 - Enrollment Center Now Open For Memberships  

October 25, 2010 (Mexico City) – Madonna in partnership with her manager Guy Oseary and New Evolution Ventures (NEV) announced the establishment of Hard Candy Fitness global gyms which will open in major cities around the world. The first Hard Candy Fitness is a beautiful and uniquely designed 30,000 square foot space which is scheduled to open in Mexico City mid November in the exclusive Bosques de las Lomas area. Madonna will be visiting the gym on the 29th of November for the official launch. 

Throughout her career Madonna has been devoted to fitness and well being and has worked out in literally hundreds of gyms around the world. As a result, she has a strong vision on what the ideal exercise, dancing and work out environment should be. The direction for how to bring that vision to the fitness world began to take shape during an initial meeting between Mark Mastrov, the innovator behind 24 Hour Fitness and Guy Oseary early in 2008. Mastrov has built a fitness empire of over 420 clubs in 16 countries.  Mastrov, his partner Jim Rowley of NEV, Craig Pepin-Donat, the Vice President of Marketing and Development, along with Madonna and Oseary, are now in the planning stages of opening 10 more locations in Russia, Brazil, Argentina and throughout Europe and Asia.  In addition, they are currently exploring opportunities and local partnerships around the globe for facilities where fitness, fashion and entertainment create a unique member experience.“Madonna’s world tours have taken us to many of our favorite cities around the world.  We are looking forward to opening Hard Candy Fitness with NEV in many of these same places,” commented Oseary. “Our goal is to create an environment inspired by Madonna’s vision and high standards of what the ideal gym would be.  Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail including music space, light and other design cues.  Madonna’s touch will be everywhere.” stated NEV Chairman Mark Mastrov.

Chris Dedicik, Hard Candy’s Managing Director commented, “Hard Candy Fitness is a one of a kind experience merging fitness with entertainment.  We are dedicated to exceeding the expectations of our members.” Hard Candy Fitness members will experience the very best in innovative training methods including private, group and dynamic training including traditional classes such as Zumba, Latin Moves and Cardio Kickboxing as well as new programming designed specifically for Hard Candy Fitness. The fitness center will also include a Bike Studio, a Mind Body Studio featuring The Great Wall, where members can practice BarWorks, Sculpting, Capoeria and the newest trends in Yoga.  It will also house a healthy alternative Juice Bar/Cafe.  The lavish locker rooms built with the finest materials will be a sanctuary for members who will be able to relax in sauna and steam rooms. Members will also benefit from state of the art cardiovascular equipment with personal viewing screens, more than 60 pieces of strength equipment / free weights and the best group fitness, functional training accessories and brands including PreCor, Hoist, Free Motion, Nautilus, Hammer Strength, StarTrac, AbCoaster, and TRX suspension training. For membership information, visit the enrollment center at Bosque de Duraznos 47, Bosques de las Lomas or call +52 55 5245 7550.

About New Evolution (NEV) - Based in Northern California, New Evolution Ventures (NEV) has a two-decade plus record of success delivering superior returns on investment in the acquisition, development, management and operation within the fitness industry, both domestically and internationally.  Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NEV professionals represent over a century of experience working in a broad sector of health, wellness, sports, entertainment and fitness and have operations and investments in over 20 countries around the world.

Comments
49
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girlyred
30 November, 2010
HARD CANDY
You need to open a gym in NYC!!! Soooooo tired of paying gym fees to NYSC and their bogus classes and broken gym equipment!
lobo_sexoso
26 November, 2010
OMG!
que emocion, no me afilie al gym, perO el lunes ire a ver is puedo evr a la reina!
bmirza
23 November, 2010
Utah
MADONNA Please please open one in St. George UT! It's a beautiful area an hour outside of Vegas.
21 November, 2010
heyyyyy!!!
I'm Mexican!!!.. I live in Bosques area.... and NOW I'M MEMBER OF THE GYM!!!..... my life could be more perfect!!!

I will be on the opening party with Madonna and Paul Okenford.. and there is the suspect that Madonna is going to give the first class to a private selected 30 members group.. WISH ME GOOD LUCK!!!!!!!!..
musicmrd
15 November, 2010
Wow...
Great!!! I would like to be a part of that project.
foxy_mama
10 November, 2010
wanting to get fit
i hope that one will be open here in Scottsville or Bowling Green, KY. we need a fitness center here, i lives in Texas and there i had my LA fitness, but we don't have a fitness gym here where i live now. i want a hard candy fitness gym around here where i live.
LaIslaMaria
08 November, 2010
HARD CANDY FITNESS
INCREDIBLE IDEA-ALWAYS SOMETHING NEW AND EXCITING FROM MADONNA-I HOPE A FITNESS CENTER OPENS IN MY AREA !! AND THE CONTEST'S HAVE MY ADRENALINE RUSHING !! THANK YOU ICON XOXOXOX
zsozsom
08 November, 2010
Budapest?
Great! Please come to Budapest too, I want to be fit, and I'm dieing to be a member of Hard Candy Ftnes Center!!!
Edusol
07 November, 2010
Don't forget us!!!
Washington DC needs one of those!!!!
Juaney
07 November, 2010
Romanini
Open one in Seattle
ericenzo
06 November, 2010
i <3 u
madonna i wanna c u in mexico city....
sherrie105
06 November, 2010
Please consider Iowa!
I have been a fan since the 80's!! ! I am very excited to hear of this news! I do hope you will consider a location in the midwest! I have always thought you should write a book about your knowledge in fitness and additionally have a line of fitness videos!! Best of luck Madonna!!! A fan for life! Sherri Harris~ Davenport, IA
Claud
05 November, 2010
I wanna gooooooooooooo
i wannaaaaaaaaa gooooooooo!!!!!!
underthepink
05 November, 2010
re: Hardy Candy Fitness Center
I just hope there are several locations and not just in major cities.Please let there be a HC near me! I think the idea of her opening a fitness center is such a million $ idea Im sure these clubs will be amazing. When I found this news out I was like ofcourse! why the hell didnt someone think of this sooner!! OMG..I cant wait!! very excited yeah Madonna u r brilliant & georgeous! xoo, Annie
chibimama
04 November, 2010
Please
Please create fitness in Japan.
markus707
03 November, 2010
bienvenidos!!!
bienvenidos a mexico!
CHERISHBOY
02 November, 2010
ARGENTINA
WHEN AND WHERE?
donduck666
31 October, 2010
Oui!!!
Peut-on lui dire d'ouvrir un centre au Québec?
marezz
28 October, 2010
yuju !!!!
Thanks MADONNA to chose Mexico City as your first Hard Candy gym, make us too happy for it. Hope we can see you somewhere at you openning visit to this great city. Mexico Loves you
28 October, 2010
Hello?Waiting for a USA concert again. I
i am a huge fan went to last two concerts, one of them twice. You were a huge inspiration when I was on the UF swim team and the US national team for swimming. Express yourself and Celebrate were big influences. Got me psyched. So thank you! Dady
maria
28 October, 2010
Buenos Aires
next one in Buenos Aires. Excelent project
crazyforme
27 October, 2010
Great combination
I gave it 4 instead of 5 cause it's probably gonna be crazy expensive to join and only in big cities but it sounds SO COOL!! I'd love to go, it's my two favourite things in life, Madonna and fitness.
earthecho
27 October, 2010
Great Idea!
Personally, I say 'go for it!' Madonna is a strong, gorgeous woman, who better to start a gym to whip the rest of us slackers into shape!? Hehehehe!!! Actually, I probably live too far out to benefit but I still think it's a fantastic idea.
momo10egy
27 October, 2010
How can we get one here in tha land of p
I am egyptian and i live in egypt and i got some connection in hungary and italy i wana know what it takes to get branches in these countries by the way vgood move from the most sexy pop star go on mady you are for ever the best luv ya
archuleta
27 October, 2010
Great
That' great, hope next will open in China.
Jacq
27 October, 2010
hard candy
when do you plan to come to Canada? please keep me in the loop!
ignaky
26 October, 2010
Buenos Aires!
Once again Argentina says present! Can't believe it! Me encanta! TE AMO!
Pollo
26 October, 2010
Sí!! Viva México
SI!!!!!!!!!!!!!!! en México! te amo MAdonna!!!!!!!! te amo!!!!!!!!!!!!! gracias por elegir a México:D
AEMx
26 October, 2010
HARD CANDY FITNESS MEXICO
CONGRATULATIONS MADONNA FOR YOUR NEW PROJECT!! AS A MEXICO ICON MEMBER IS POSSIBLE TO BE PRESENT AT THE OPENING? BEST REGARDS :)
iplayco
26 October, 2010
Fantastic news
Will you be coming to BC, Canada? Will there be a child minding area?
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