'Material Girl' Collection Press Release

June 30, 2010

International Icon and world renowned Material Girl Madonna has teamed up with her daughter Lola to create a new fast-fashion junior collection "Material Girl” which is exclusively available at Macy’s, just in time for back-to-school season, and will be in-store on August 3rd.

Madonna commented, “Lola’s influences, you know, watching films, watching music videos - she pays attention to what's going on in the street and what people are wearing, and she's much more fashion forward and savvy than I am at this point!"

A teaser ad campaign will break on June 29, 2010 and will offer a hint of the celebrity muse for the launch of “Material Girl.” Madonna and Lola picked the muse who will appear in the multi-platform marketing campaign launching the first week of August,

Material Girl mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. Inspired and designed by the duo, "Material Girl" will also launch in multiple categories including footwear, handbags and jewelry and will be available exclusively in approximately 200 Macy’s stores and online at www.macys.com.

“We mix and match textures and fabrics and elements that are both masculine and feminine. It's not complicated. It's dressing in layers. It's not looking like you took too much time thinking about what you're wearing,” says Madonna.

Visit http://www.macys.com/materialgirl or the "Material Girl" Facebook and Twitter pages to see more exciting imagery and behind the scenes videos featuring our Material Girl, along with Lola's blog on what's hot in fashion and a sweepstakes for a chance to meet Madonna at Macy's Herald Square in September.
Comments
7
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ramonamiller
04 July, 2010
material girl
i CANT WAIT UNTIL THIS COMES OUT!!! i'LL HAVE TO ORDER ON LINE BECAUSE YOU ARNT GOING TO HAVE THIS PRODUCT IN FRESNO, CA . ITS OK CAUSE I WILL ORDER ON LINE YEAh!!!!!
nectan
02 July, 2010
Only Madonna and Lola
Only a cool Mom and Daughter team could bring such a hot fresh look. So Madonna, do you think the next group will be men that you design for? I am pretty sure that there are some guys that would love for you to dress them up.
yong
02 July, 2010
Love it but can't get it
onlu in NYC!!!....hope can get it in England as well....as MDG....,
loba
01 July, 2010
WOW
I really can't wait!!
cmit
30 June, 2010
New fashion line release
Congrats on your up and coming fashion line for Lola. She has a great business savvy role model. I grew up w/ your music,still love it! If you plan to add accessories to the clothes, jewlery or handbags w/ a theme naming your top hit songs might help boost your sales. I would think about buying a $100.00 Vogue bag or an Express Yourself necklace etc. Just a thought! Good luck Carrie Burns Mitchell (on facebook)
LaIslaMaria
30 June, 2010
MADONNA SUMMER EXCITEMENT
WOW THIS IS MORE INCREDIBLE THEN THE MACY'S THANKS GIVING DAY PARADE !! MEETING MADONNA IS AN ICONER'S DREAM COME TRUE ! LOLA ROCKS-I CAN SEE THE MAD RUSH JUST FOR THE EMPTY COAT HANGERS !! XOXOXO
Vogue1
30 June, 2010
Congrats!!!
Wishing you both well on the venture! Cheers to it. Best of happy Mother Daughter times.
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