March 27, 2001
Madonna and Guy are collaborating once again. First, it was their beautiful son, Rocco. Then there was that hilarious skit they did for British Awards. Currently and most controversial is their latest video for Madonna's What It Feels Like For A Girl. However, they are at it again. This time, it's not working on a future new video,....the two are to make a commercial for the BMW-one of the most high performance cars in the world. Madonna will star as herself in this advertising campaign for the BMW while Guy Ritchie will direct her. The story involves a confused and nervous Madonna rushing out of a hotel, pursued by the paparazzi. She dives into a waiting taxi cab and yells at the driver Get me out of here!. When the driver, played by British actor, Clive Owen, asks Madonna where she would like to go she says, "Take me wherever," to which he replies "Madam, I'm going to give you the ride of your life."
An insider to the filming said: "The whole film is dark and quite scary. Madonna ends up going on this wild ride. When she heard about the script she loved it." The advertisement is the first in a series of 10-minute mini movies to be broadcast on the internet next month and perhaps at the cinema and on TV later on.