December 17, 2009
The Dolce&Gabbana spring/summer 2010 campaign captures the unseen side of Madonna photographed by Steven Klein, inspired by Neorealist Italian cinema, and its iconic depictions of strong, tender and naturally beautiful women.
The campaign - shot in New York City last month - will reveal Madonna’s interpretation of a modern day version of iconic Italian actress Anna Magnani. Madonna was photographed in a domestic setting - intimate, sensual and in constant motion – as if the images were frames from a black and white film.
The resulting photos which will appear in magazines around the globe beginning of January reveal a never before seen side of one of the world’s most famous women.
The intention of Dolce&Gabbana is to recapture a woman’s human side, showcasing through these images how a woman’s femininity and sensuality can be found through the simplicity of daily gestures along with a passion for life.
The new Dolce&Gabbana campaign encourages a woman to cast aside fears of showcasing her femininity because it is where her true beauty resides.
Photographer: Steven Klein
Creative Directors: Domenico Dolce, Stefano Gabbana
Art Director: Dennis Freedman
Location: New York City, 6 November 2009
Milan, December 2009