Hard Candy Fitness, the global luxury fitness brand founded by Madonna in partnership with New Evolution Ventures (NeV), announces the opening of Hard Candy Fitness Rome in early 2013. The brand has entered into a partnership with Dabliu, one of largest Italian networks in the fitness industry, to develop the Rome market. This first location will be a stunning 13,000 square foot club in the heart of Rome's historic center will be an inspiration for the club's members.

As Andrea Pambianchi, co-owner of Dabliu and Project Manager of Hard Candy Fitness Rome, stated, "After 16 years since our first step into the fitness industry, we are preparing to start a new and exciting adventure and once again revolutionizing the concept of fitness. In early 2013, we will open Hard Candy Fitness Rome, the world's most innovative fitness brand founded by Madonna."

The three story, amenity-packed club will include studios for yoga and group fitness, where the brand's exclusive Addicted to Sweat programs, which are based on the same routines Madonna uses to stay fit and were recently released on DVD, will be featured. The DVD series is currently available for purchase at www.AddictedToSweatDVD.com. Following the Hard Candy Fitness standard, a full selection of traditional group fitness classes will be offered, along with designated spaces for functional and personal training, and an espresso bar. Members can also enjoy a unique cycling studio resting in a balcony overlooking the club's main floor.

Mike Apple, SVP of International Business Development for Hard Candy Fitness commented, "We are thrilled to partner with Dabliu to bring the brand to the Italian market. Hard Candy Fitness Rome will showcase the brand's unique fitness approach and luxury atmosphere in one of the most historic, famous neighborhoods in the world."

For more information about the club and exclusive membership opportunities, visit www.hardcandyfitnessrome.it. The brand is expected to announce the opening of several other locations this year as it continues its expansion into destination cities around the world.