Today, Madonna and Lola's Material Girl announced that Sofia Richie would be the face of the 2015 Fall campaign, which celebrates the fashion brand's fifth anniversary, having launched exclusively at Macy's in 2010!
Madonna said about the new campaign, "Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line." Lola added, "Coming from an artistic family, self-expression is in our blood. I love Sofia's style and energy, and look forward to collaborating with her."
"I was so excited that I was chosen to be the new face of Material Girl because I've been a fan of Madonna's since I was five years old! Madonna is God," commented Richie. "There are so many people that Madonna and Lola could have picked to be the new face, and it's really cool to be a part of."
The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines, as well as online, outdoor and in-store. #CheersTo5Years