Madonna proved to be 2012's ultimate pop star in Billboard.com's Mid-Year Music Awards poll, which let fans weigh in on their favorite artists, songs, albums and performances of the first half of this year. After voting ended on Friday (June 29) and the hundreds of thousands of votes were tallied, Madonna was declared the winner of the First-Half MVP trophy.

Madonna, whose 12th studio album "MDNA" was released last March, highlighted the first half of 2012 by performing at the Super Bowl halftime show, scoring another No. 1 on the Billboard 200. In Billboard.com's poll, the pop superstar snagged the most votes in the Best TV Performance category and the third-most clicks for best Billboard 200 No. 1 Album. Her appearance alongside electronic star Avicii at Ultra Music Festival was also named Best Festival Performance in a romp.

Source: Billboard.com

MG Icon unveiled its fall 2012 Material Girl marketing campaign today featuring Georgia May Jagger, the daughter of legendary rocker, Mick Jagger and supermodel, Jerry Hall. Jagger follows Kelly Osbourne as the face of the junior brand, available exclusively at Macy's and macys.com in the United States. "We think Georgia May has great style and perfectly captures the energy and free spirit of the Material Girl Fall line," commented Madonna and her daughter Lola.

The campaign creative casts Jagger as the ultimate VIP, capturing her getting "all access" at Madonna's MDNA concert. Photographed at the actual rehearsal for Madonna's MDNA tour at Nassau Coliseum in May, the campaign showcases Jagger behind-the-scenes, on stage, and in the wardrobe room. "I had so much fun shooting this campaign," commented Georgia May Jagger. "I spent a lot of my childhood backstage hanging out around amps. That was where we chilled when we were younger. So this photo shoot brought back a lot of memories. I have always admired Madonna's music and style; she is constantly reinventing herself," she added.

The multi-media marketing campaign will debut in August issues of fashion and lifestyle magazines as well as online, outdoor, in-store and in Macy's marketing collateral. In addition to appearing in the campaign, Jagger will make personal appearances on behalf of Material Girl at Macy's.

Material Girl will hold a sweepstakes giving consumers the opportunity to win pit tickets to Madonna's MDNA tour throughout the United States and Canada. Material Girl correspondent, Briana Herrera, will blog about the concert on Lola's Material Girl blog throughout the tour. For additional information, please visit: www.materialgirlcollection.com

To stay up to date with the latest news from Material Girl, follow @MaterialGirl on Twitter. Become a fan of Material Girl on Facebook at www.facebook.com/materialgirlcollection

Check out these inspiring photos of schools Madonna is building in Malawi with buildOn on Raising Malawi's Facebook Page: http://on.fb.me/LeHF9T