Its time for us to announce the winners of our Gotta Have It contest! Thanks to all of you and H&M, our mailbox almost exploded during the week-end! Just check out the list below. If your name is featured, then Congratulations, you have won a pair of M By Madonna sunglasses! Ready to find out? And the 125 speediest Iconers are...

Ilya Ivanov, Jennifer Vornholt, Nicole Truxell, Clare Brown, Farah Quraishi, Axel Potoms, Gilda Tarantino, GertJan van Schuppen, Peter Bodnar, George Athenakis, Maxime Renaud, Rodrigo Espinosa Quinteros, Brian Williams, Erick Gustin, Philip Harris, Jesus Manuel Roca-Hernandez, Marcus Andre Eriksen, Linda Cichocka, Nancy Schwoerer, Ashley Itenberg, Marco Hiesl, Alexander Cappelli, Ben Chavez, Kathleen Murphy, Mark Howells, Amanda Poole, Thomas Pearce, Billy Alounevong, James Dobby, Tom s Mira Candela, David Gohman, Jill Jones, Sumerlea Spagnuolo, Stephen Dodd, Catherine Attaway, Carlos Herrera, Anthony Mikulic, Massimo MELIS, Iain Morton, Sunny van der Berg, J.D. McCartney, Patryk Strait, Court Clark, Mark Crawley, Carlos Sagastume Palacios, Corrinne Peters, Tiago Joel Nascimento, Marta Ben-David, Winanda Betten, Mindy Baski, Wendy Bolger, Michal Schovanek, Neil Clarke, Octavio Torres De La Cruz, Stephane Maitrejean, Stephan Harms, Kornilios Nikolaidis, Terry (Kirk) Armstrong, Heather Wakenigg, Shane Jeffrey, Catherine Mitchell, Brian Davis, Amy Wasnidge, Julie Vito, Katie Wagner, Martin Schodt, Patricia Morris, Petra Slagboom, Marco Costantini, Shane Jeffrey, Rossi Gene, Juan Barba, Eivind Elias Johansen, Antonio Cruz, Patrick Fogarty, Martina Poschmann, Fermin Reynozo, Kathryn Edgington, Catriona Histon, Jerry Nichols, Dan Bellig, Joseph Pszczola, Danielle Bullough, James Roe, Allison Webb, G D Stanchev, Simon Kovacic, Suzanne Grant, Eric Green, Suriyaphon(Jack) Kaewphuek, Simon Kovacic, Richard Ferguson, Masayasu Konishi, Valentin Escuredo, Amanda Ransom, Stephanie Legal, Martin Moreau, Walter J. Bass, Juan Jose Antonana, Juan Carlos Martin Ruiz, Radek Nemecek, Joseph Shatner, Stephen Ryder, Christina Garcia, Basso Christophe, Cynthia Hanna, Eric M Jones, Tara Drouillard, Tyler Hoffman, Zoe Hiigli, Tiffany Rose, Jill DeVito, Joe Moreno, Rachele Settanni, Michael Mullen, Anita Roy, Monica Diaz, Jodie Anderson, Joseph Dib, Richard Lor, Barry Scotland, Kimberly Bourgeois, Benjamin Bindo, Ryan Labay.

ICON is thrilled to get an exclusive interview with one of the STARS of the H&M Commercial, Nunzio! You can recognize Nunzio's character in the commercial because he was on the receiving end of the infamous slap from Madonna! Check out ICON's Interview and get to know Nunzio better!

ICON: Hello Nunzio and welcome to Icon, Madonna's Official Fan Club ! Is this your very first interview as an actor?

NUNZIO: Hello Icon,
Yes this is my very first interview and thank you for the actor

GOTTA HAVE IT! Contest

Iconers, today is the big one! The 'M by Madonna' collection that our girl designed for H&M is now in stores! We know you Can't resist running to your favourite H&M store in a matter of minutes, but before you do, Madonna wants to make your day even more special. Love those wonderful "M" sunglasses? ICON has 125 of them to give away! Yes, 125 (Thank you H&M!)!!! This time, there's no question to answer, no design to submit but just your full ICON member info! E-mail icon@moov-u-mail.com right away with your full member info (including your username, mailing address and e-mail address) and don't forget to use "GOTTA HAVE IT" as your e-mail's subject line! The first 125 collected entries will win a pair of 'M By Madonna' sunglasses! Ready to give it a try? Just go ahead now! Good luck to you all and enjoy the new 'M By Madonna' collection!

Iconers, it's time for a new Icon exclusive! The TV ad for Madonna's H&M 'M By Madonna' collection is now available for online viewing from Madonna.com. Since Madonna directed the commercial there was a lot more preparation than usual. In addition to a script, a storyboard is created to help show the plot of the story in a commercial. Today, we are happy to premiere the full storyboard that was used during the production of the ad! Not only is this an exclusive for ICON, but it is also a behind the scenes look into Madonna's creative process! Just click on the banner below to launch this special feature now!

Dear Friends,

The time is near! The very first issue of Icon Digital will be released very soon! Get ready for exclusive content featuring Madonna and for things the printed version of the magazine just could not bring you... I just don't want to tell you any more for now and spoil the surprise, but what I can confirm is that Madonna and all of us at Icon are very excited about this new release! Today, were are happy to premiere the magazine's cover art, which features a stunning picture taken by Steven Klein during the H&M photoshoot. That is all for now, but stay tuned for MUCH more!
xoxo

Johann

ICON brings you another 10 second exclusive clip from Madonna's new H&M Commercial!

Click here for Quicktime.
Click here for Windows Media.

Madonna's brand new commercial is set to debut any day now! But H&M has a special treat for ICON! Click the links below to see a special 10 second teaser of the upcoming H&M commercial.

Click here for Quicktime.
Click here for Windows Media.

Check out Madonna's new commercial for Ariake! ICONers, share your thoughts about Madonna's latest creative endeavor by posting on the boards .

Click here for Quicktime

Click here for Windows

Recently Yuki Matsumoto, the producer of Madonna's recent Ariake commercial agreed to answer some questions for ICON! Check out the interview below. ICON: Hello Yuki and welcome to Icon, The Official Madonna Fan Club! You are the producer of the Ariake campaign, which features Madonna. Would you please tell us a little more about your own professional journey?

YUKI: As an executive producer/producer Ive offered creative consulting and development, as well as complete production services over the last twenty years. I developed and produced a number of memorable TV commercials and print ads for Japanese advertisers and ad-agencies, utilizing talents and directors from Europe, South America and the U.S. The list of clients include Edwin Jeans, Fauchon, Fuji Film, George Jensen, Honda, Konami, Lexus, Minsheng Bank, NEC, Nissin, Sony, Subaru, Toshiba and Toyota. The talent list includes Charles Barkely, Cindy Crawford, Makiko Esumi, Lenny Kravitz, Joe Montana, Shigeo Nagashima, Peter OToole, Carri Ottis, Tatiana Patitz, Brad Pitt, Arnold Schwarzenegger, Sting and now Madonna. The directors include Meiert Avis, Markus Blunder, Alejandro Gonzales Inarritu, Steven Klein, Barbara McDonough, Guy Ritchie, Herb Ritts, Mark Romanek and Stephane Sednaoui, just to name a few.

I live in LA, a crossroad of the entertainment industry, and it makes it all possible to interface all these wonderful talented people with advertising opportunities in Japan.

ICON: When you have Madonna as a part of your commercial campaign it means the project must be huge. What is exactly Brillia Mare Ariake?

YUKI: It is one of the largest projects Ive produced for Japan. Madonna is huge and the project naturally becomes larger as well. Brillia Mare Ariake is a condominium tower development in a new bay front area of Tokyo. The tower is thirty three stories and nearly 120m high and contains over 1000 luxury units in its 33 floors. The roof top is dedicated for residents and members exclusive use of an outdoor pool and gardens, spa and lounge and an exceptional 360 view of the entire Tokyo bay. It is a signature development by Tokyo Tatemono, Co. Ltd. to meet the demands of the new generation of metropolitan home owners who are ever more conscious of their post modern lifestyles in the big city.

ICON: Madonna's name is often associated with fashion and creative trends. How did you come to choose her for such a different project?

YUKI: She leads fashion, music and creative trends, influencing all lifestyles of today and tomorrow. She symbolizes what Brillia Mare Ariake is all about. The choice came naturally and we didnt think it was different or odd. Madonna sets new trends in the Tokyo lifestyles at home, why not.

ICON: As of now, it is quite hard for us to imagine what the campaign look like. Can you tell us more about the concept and Madonna's part in the commercial shoot?

YUKI: Brillia Mare Ariake ad campaigns stand on four fundamental concepts: Beyond Borders, Refine Your Senses, Connect to Nature and Think Family. We asked Madonna to appear in our campaign as a living symbol and a catalyst to convey our messages:

1. Beyond Borders - Madonna inspires creativity and expressions beyond gender, religion, race, nationality, culture and all borders.

2. Refine Your Senses - Madonna's philosophy and originality always invigorates the world audience every time she produces a new album. Conventions and trends are challenged and redefined for the new values.

3. Connect to Nature - Madonna is in sync with nature and balances her lifestyle to achieve her best physical and mental conditions. Her ever innovative spirits are in tune with her respect of nature.

4. Think Family - Despite her celebrity and never ending professional activities, Madonna always says FAMILY FIRST. Love and respect for all those who are dear to her are the most important values in life.

These are the very values we're pushing forward with Brillia Mare Ariake.

ICON: We know that Madonna and Steven Klein handle the creative direction of the campaign. How was it to work with them? Did you provide them with some guidelines beforehand?

YUKI: The four concepts were discussed first with Steven and then with Madonna. Madonna added her own inputs into the project by providing us with styling ideas and her edits for narrative lines. You could say that we co-wrote the commercials.

ICON: Madonna is the most famous female entertainer on earth. Is this something you've kept in mind while developing the project? Would you say that it changes the way you work to be around someone as famous and talented as her?

YUKI: We chose her because of it. I always enjoy working with people who are all iconic and most influential in terms of cultural influences. They all have something tremendous to offer to the world and I simply tap onto their energy spheres and bring what I find into the open. Her creative thoughts on this project were all right-on-target. I really respect her opinions and professionalism.

ICON: As you can imagine, we cant wait to discover this brand new Madonna project! When will the campaign start? Will it be available in Japan only? Will we get to see some of it on the internet?

YUKI: Print ads are already running and the first TV spot will start on airing the 24th of February. They are only shown in Japan but you may see some of them on the Brillia Mares website, www.b-m-a.jp The second commercial will air in mid March and the campaign will keep going for one year.

ICON: Thank you very much for answering our questions Yuki!