News Archives

June 2010 News Archive

International Icon and world renowned Material Girl Madonna has teamed up with her daughter Lola to create a new fast-fashion junior collection "Material Girl” which is exclusively available at Macy’s, just in time for back-to-school season, and will be in-store on August 3rd.

Madonna commented, “Lola’s influences, you know, watching films, watching music videos - she pays attention to what's going on in the street and what people are wearing, and she's much more fashion forward and savvy than I am at this point!"

A teaser ad campaign will break on June 29, 2010 and will offer a hint of the celebrity muse for the launch of “Material Girl.” Madonna and Lola picked the muse who will appear in the multi-platform marketing campaign launching the first week of August,

Material Girl mixes hard and soft elements, like a tutu dress and studded combat boots, or an oversized boyfriend sweatshirt with a floral print mini skirt. Inspired and designed by the duo, "Material Girl" will also launch in multiple categories including footwear, handbags and jewelry and will be available exclusively in approximately 200 Macy’s stores and online at

“We mix and match textures and fabrics and elements that are both masculine and feminine. It's not complicated. It's dressing in layers. It's not looking like you took too much time thinking about what you're wearing,” says Madonna.

Visit or the "Material Girl" Facebook and Twitter pages to see more exciting imagery and behind the scenes videos featuring our Material Girl, along with Lola's blog on what's hot in fashion and a sweepstakes for a chance to meet Madonna at Macy's Herald Square in September.
Madonna fans, thank you for voting for your favorite Madonna video through our brand new poll service!

Votes ended last night, and we’re happy to announce that this week’s winner is ‘Open Your Heart’ with 35,9% of the submitted votes.

While the video is now featured on the site’s homepage, it is also in competition with 3 new videos. Make sure to cast your vote before July 4th at 10pm PST.

Will ‘Open Your Heart’ remain as the most voted video next week? You decide!
The Material Girl collection, which Madonna recently promoted and created along with her daughter, is to go on sale at Macy’s on August 3rd.

Named after one of Madonna’s biggest hits, the collection is a perfect mix of her daughter’s tastes and love for fashion and the Queen of Pop’s own signature.

As explained on the collection’s official Facebook page, “The Material Girl is a spontaneous and fearless individual who invents her own fashion trends and is never afraid to make a bold, creative statement. She is influenced by her eclectic taste in music, dance, and Hollywood.”

Visit the official Facebook page now for more info and to discover some of the collection’s sketches.

A huge contest allowing to win a trip to meet Madonna in New York City this coming September has just been launched. If you are in the US, just text 8310 to 62297 to enter!
Madonna fans, we’ve just added a new poll feature, which allows you to vote for your favorite Madonna videos and to see them featured on the site’s homepage for a full week.

Poll #1 is now live, so make sure to click on the main page’s devoted banner and to cast your vote before 10pm PST on Sunday.

The most voted video will premiere Monday at 9am PST. We will then update the poll with a new selection of videos for you to chose from each week!

Congratulations to Francesco.A from Italy, who was randomly picked out of the collected e-mails and will soon be mailed a signed Madonna surprise!

Francesco submitted photos of some of his favourite Madonna items and helped building the Madonna Picture Project Flickr gallery, which now includes over 1,650 photos!

While we are to include more categories next week, feel free to visit the Picture Project page now and to e-mail us your photos. Will you be our next winner?
Madonna fans, the Flickr gallery is now filled with more than 1,400 pictures and includes 12 different categories!

Today, we're adding 3 more: CD & Vinyl albums, DVDs and Official Merchandise. Want to help building the ultimate Madonna database and maybe win a signed Madonna item? Just visit the devoted page now.

Also, make sure to check back on June 21 as we will announce the name of this month's winner. Good luck to you all!