September 15, 2004
The world's Queen of Pop, Madonna, is going to feature in the biggest ever promotion campaign, focussed on one artist, in central Europe.
Madonna will promote Radio Zet, a Polish national commercial station, owned by a consortium owned by Polish shareholders, the French Lagardere Group and Advent International.
In a TV spot, based on one of her hits, Madonna will appear alongside Poland's leading actor Zbigniew Zamachowski, internationally known for his leading role in Kieslowski's 'White (Three Colours/Trois Couleurs)'.
Says Radio Zet president & program director Robert Kozyra: 'Madonna is a very powerful brand in the world and Radio Zet is a very powerful brand in Poland. This symbiosis will bring massive results for both of us.'
The campaign will start Monday September 13 on all national TV channels in Poland, in the best selling glossy magazines, on billboards and on Radio Zet itself.
Kozyra adds: 'From the moment the news of the campaign broke in Poland, we have been bombarded with interest from both Polish and international media and of course from ordinary Poles.'
Preparations for the campaign have taken 10 months. More than 100 people in Europe and America were working on the campaign,which will be seen by Poland's 38 mln population.